Only 5 per cent of media coverage goes to female sports and 0.5 per cent of sponsorship. When the Japanese women’s football team flew to London this month, they travelled in economy class, while their male colleagues sat at the front of the same plane in business. Australia’s women basketball players suffered a similar discourtesy. The men’s team, the Boomers, stretched their legs in business class, leaving the women, the Opals, languishing in premium economy.

Some things have improved – for example, there are female entrants from every nation competing in the 2012 Games – but Rachel Sylvester finds that nevertheless, sexism continues to hold women back when it comes to sport

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