American TV audiences suffer almost seamless ads with only minor interruptions for content. But the Olympics, with its ‘sponsorship partner’ requirements, takes the lunacy to a new level. It’s hard to catch more than a few minutes’ action between the car, finance, flight and food ads. And from the snippets I have seen, I’ve learnt that, in the main, the Olympics are held in the pool and that most competitors are called Phelps.

Times journalist Charlie Cox watches the Olympics in the U S of A - and ends up craving a little (ad-less) BBC

Notes

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