Bill Clinton’s speech had, in spades, all the ingredients that in Britain too we associate with clever and successful political positioning. It had charm, apparent sincerity, affability and guile. But it also had something we’re missing in Britain today. Mr Clinton’s “better together” message to America was a big, strong idea.

Bill Clinton is no saint, says Matthew Parris, but he knows how to strike a chord - an ability that David Cameron has lost


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