Boris Johnson is a super-smart, hard-working and ultra-ambitious politician pretending to be an upper-class buffoon. His is a reputation untested by the competing demands and multifarious pressures of national office. But, for the moment, Brand Boris is stronger than ever. The Mayor is one of the few politicians recognisable by his first name and the only one identifiable from his silhouette.

And the fervour of Boris-mania has helped highlight the flaws in David Cameron’s brand, Rachel Sylvester says today


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