
This has to be the weirdest social media campaign I’ve ever come across.
“Hands Off Our Packs” is fighting against plain cigarette packaging, a measure being floated by the Department of Health to try and make a killer habit less sexy – especially to kids. It tweets from @NoToPlainPacks, runs a Facebook page here and a YouTube channel here.
The main arguments are “nanny state”; that counterfeiting will become easier; and, conversely, that plain packaging will pose a danger to children.
The campaign does have its champions, particularly the Daily Mail. Blogger Abhijit Pandya recently offered this supportive pearl:
Tax revenue from tobacco over the last year was over £12.1 billion, paying for vital treatment in hospitals
It’s probably worth mentioning that the campaign is supported by British American Tobacco, Imperial Tobacco and Japan Tobacco.
Twitter: @jamesdean_lives
Read more: Burning with indignation, an industry fights back over plans for plain cigarette packets
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The 10 golden rules of Twitter
David Aaronovitch
No week seems to pass without some tweeter or other having their handle felt by officers of the law. So if you don’t want to be one of them but you do want to communicate in 140 characters, here are my 10 Golden Rules:
@DAaronovitch
Read more: “The unhealthiest falsehood spread on social networks is that users are living lives of constant glamour and hilarity,” says Libby Purves